SageInsights Reveals Brand Evolution

New Identity Reflects Growth

SageInsights rebrandsDenver, Colorado (April 12, 2017) – SageInsights™ ( has a new look, developed to showcase the brand’s transformation and expansion. SageInsights leads advances in agriculture technology with platforms such as myAGCentral™, designed to meet the unique needs of ag retailers and growers.

The new SageInsights and myAGCentral logos, taglines, and identity will be unveiled this month as part of the new pilot program currently in market with existing customers. The new identity will be seen across all company products, materials, and redesigned website. The new website is part of the corporate effort to improve the digital customer experience through cohesive and holistic brand communications.

According to Jack Slovic, Vice President of Sales and Marketing, the new brand identity reflects the maturation of the brand for today’s audiences through:

    • Our commitment to providing customer-centric solutions that simplify data, resulting in positive customer outcomes;
    • Clearly articulated messaging that delivers a connection between agriculture, technology, data, and customer collaboration;
    • Improved product features and customer benefits that reflect today’s needs of ag retailers and growers.

The new identity communicates the evolution of the brand since its inception. The SageInsights and myAGCentral design evokes both nature and technology. The joined elements highlight connectivity and collaboration.

“We believe the new logo treatments represent who we are today,” says SageInsights Director of Product Management, Nick Shafer. “We wanted to create an identity that encompasses both our corporate and product brands in a way that provides for an ever-changing digital environment.”


SageInsights is a joint venture between Deere & Company and DN2K. This new company was formed to initially serve the agriculture industry, utilizing software solutions that fuel unparalleled results. The data management platform for agriculture, myAGCentral, streamlines the business management process and exposes insights for ag retailers and service providers. This customer-centric platform aggregates and simplifies data, bringing value to every agribusiness engagement.

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Jack Slovic: